ABSTRACT
This study was carried out to examine role of marketing in nigeria banking sector with special reference to GT Bank, Lagos State. Specifically, the study aims to bring about a deeper understanding and insight into the practices of relationship marketing and customer retention by banks in Nigeria, find out the importance of marketing in Nigeria banking industry, find out the implication of not adopting a marketing philosophy by banks in Nigeria and. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that there is a relationship between relationship marketing and customers retention by banks in Nigeria. The study also revealed marketing in the Nigeria banking industry is of importance. Lastly, the study revealed the implication of not adopting marketing philosophy in banking operation is adverse. The study thereby recommendsthat Banks which have not really explored the advantages of strategic marketing in the performance of financial inter-mediatory role should do so. The earlier the better because the business in which the banking industry operates is faced with stiff competition.
ABSTRACT
Disinfectants are antimicrobial agents that are applied to non-living objects to destroy micro-organisms that a...
ABSTRACT
Since 1999 when civil politics was restored to Nigeria nothing seems to galvanize the nation’s democratic...
THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA
ABSTRACT
BACKGROUND OF THE STUDY Lateness to school started long ago, every where in a way that cannot be contro...
ABSTRACT The word land means different things to different people and in different context. These different meanings not...
ABSTRACT The investigation carried out of Emmanuel Hospital Eket in Eket Local Government Area Akwa Ibom State. Ran...
ABSTRACT The mission statement is becoming an integral part of firms operating plans for both public and private fir...
ABSTRACT This project presents the design and construction of a battery charger. A bat...
BACKGROUND OF THE STUDY Any company's ability to remain profitable and in business is directly prop...
Abstract This study examined the causes and effects of mass failure in English language in the secondary schools in Ogun...
CAUSES AND EFFECT OF LATENESS TO SCHOOL IN PRIMARY SCHOOL IN OVIA SOUTH WEST LOCAL GOVERNMENT AREA OF EDO STATE
PROBLEM OF COMPULSORY ACQUISITION AND COMPENSATION UNDER THE LAND USE ACT OF 1978 (A CASE STUDY OF AKURE AIRPORT)
FASTING BLOOD SUGAR ANALYSIS AND BLOOD SUGAR REGULATION
EFFECTS OF VISION AND MISSION STATEMENT ON FIRMS’ SURVIVAL
DESIGN AND CONSTRUCTION OF 12V BATTERY CHARGER
INDISCIPLINE AMONG CIVIL SERVANTS INDISCIPLINE AND ITS IMPACT ON WORK PRODUCTIVITY
THE PERCEPTION OF TEACHERS AND STUDENTS REGARDING THE CAUSES AND CONSEQUENCE OF FAILURE IN ENGLISH LANGUAGE;